Obama in 2008
In the American presidential election, Barack hussein obama made
"an election gimmick customized voter." At that time, Obama
classified voter into race, religion, age, level of consumption and
collect tendency such as whether a voter took a vote or not in the
past, what magazine a voter subscribe, what beverage a voter drink
through telephone call, personal visit and social media.Collected data
was sent to head office of election camp and made various
expectation helped by "VoteBuilder." Based on this, he made voter
map. So, he electioneered effectively in a small amount of money.
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